H-E-B Design Operations
Onboarding
Timeline: May'22 - July'22
Team: Katie Bingham, Alex Del Taylor, Chloe Gilmar, Jon Rodz
Tools: Figma, FigJam, Google Suite
Overview: Streamlined designer onboarding experience and conducted user research through interviews, analyzing data, and creating a service blueprint and archetypes.
Role: I was a product design intern and worked with the entire team to complete the research phase of the project. After, I focused on designing and building the service blueprint.
Meet the Archetypes
A total of 11 personas were created, each with their own personality to capture multiple user experiences.
Optimist
Cautious and Confident
Helper
Empathetic and Eager to Assist
Pacifist
Easygoing and Patient
The Investigator
Analytical and Dynamic Learner
The Organizer
Inquisitive and Independent
The Teacher
Organized and Patient
The Guide
Empathetic and Accessible
The Coach
Encouraging and Focused
The Delegator
Resourceful and Industrious
Explore the Service Blueprint
Bringing the designer onboarding journey to life with user data!
Want to learn more?
My case study is available upon request for recruiting purposes only. I would love to chat about my experiences.
Let's Chat!
