H-E-B Recruiting
Discovery
Timeline: Aug'22 - Feb'23
Team: Design Operations
Tools: Google Suite, Figma, FigJam
Overview: Led a solo, 27 week discovery research project to improve awareness of H-E-B’s high school UX design internship. I conducted 13 interviews and collected 11 user insights.
Role: I was the lead researcher for this project and focused on understanding the expectations of both H-E-B employers and students to improve talent retention.
13
Interviews conducted
40
Student survey responses collected
11
Insights generated